Service 05 / Publication and beyond
A launch with a plan behind it.
A launch is the moment readers first meet your book, or meet it again. We plan it with a clear audience, a clear sequence and a clear purpose, so the energy of launch week builds something that lasts.
The best launches start long before launch day.
- Publication day is approaching and there’s no plan yet
- Previous launches spiked briefly, then disappeared
- You’re unsure what to do before, during and after release
- Your publisher’s campaign is winding down
- A strong book launched quietly and deserves a second chance
A launch, in sequence.
Launch positioning check
Making sure the book’s promise, categories and description are ready before readers arrive.
Launch timeline
The months before, launch week and the months after, in a sequence you can manage.
Early readers and advance reviews
Ethical approaches to advance readers and early feedback.
Retailer and pre-order setup
Pages, details and timing that give the launch the best possible start.
Launch messages
Announcements, newsletter sequences and messages to readers, written in their language.
After-launch plan
How to keep the book in front of readers once the first weeks have passed.
Relaunches too. A book that launched quietly can be repositioned and introduced to its readers again.
Who it’s for
You want a launch that leads somewhere.
- You have a new release coming, independent or traditional
- You’re planning a relaunch or new edition
- You’re launching a series
- You want the launch to build a readership that lasts
A launch concentrates everything.
It works best on firm foundations: clear positioning and sound discoverability. Afterwards, Reader Growth keeps the new readers close.
Still finishing the manuscript? Manuscript Help comes first.
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Your book deserves to be ready, discoverable and read.
Already published? Start with a free look at your book’s positioning, discoverability and reader-growth opportunities. Still writing? Start with the help your manuscript needs.