Insights
Notes on how books find their readers.
Practical thinking on positioning, discoverability, manuscripts and reader growth, for authors who want to understand what’s happening between their book and its readers.
All insights
New pieces are in preparation. Those marked “In preparation” will be published here.
Why good books go unfound, and what to do about it
Where the path between a book and its readers most often breaks, and how to rebuild it.
Positioning
How to choose comparable titles that actually help
In preparationDiscoverability
Categories are promises: choosing where your book belongs
In preparationManuscripts
Beta reader, developmental editor or copy editor? How to tell what your manuscript needs
In preparationPositioning
What a book description is really for
In preparationReader Growth
The quiet power of a reader newsletter
In preparationLaunch
Relaunching a book that deserved better
In preparation
Where are you in your author journey?
Your book deserves to be ready, discoverable and read.
Already published? Start with a free look at your book’s positioning, discoverability and reader-growth opportunities. Still writing? Start with the help your manuscript needs.