Service 01 / After publication
Give your book a clear promise to the right reader.
Positioning decides who your book is for, where it belongs and what it promises. It’s the foundation every other piece of marketing stands on, and the most common reason good books stay unfound.
When a book’s promise is clear, every later effort works harder.
- Readers who find the book say it wasn’t what they expected
- You find it hard to describe the book in a sentence or two
- Your categories feel like a compromise
- Ads or promotions bring clicks, but not readers
- Reviews mention a genre or tone you didn’t intend
Positioning, built from research.
Reader definition
The specific readers most likely to love the book, described by what they already read and what they’re looking for.
Comparable titles
Carefully chosen books that tell readers, retailers and reviewers where yours belongs.
Category and genre placement
Where the book should sit, where its readers browse, and why.
The book’s promise
A short positioning statement that guides every description, pitch and post that follows.
Description and hook
The opening lines of your book description, rewritten in your readers’ language.
Signal review
How the cover, title and subtitle support or blur the promise, with clear recommendations.
Who it’s for
You want readers who are right for the book.
- You’re preparing to publish and want to get the foundations right
- Your published book isn’t reaching the readers it was written for
- You’re planning a relaunch or a new edition
- You write a series and want its identity to be unmistakable
Positioning comes first.
It tells every other service where to point. Once the promise is clear, Discoverability Strategy makes it findable and Book Launch Strategy puts it in front of readers.
Still writing? Positioning can start before publication too, alongside Manuscript Help.
All services
Your book deserves to be ready, discoverable and read.
Already published? Start with a free look at your book’s positioning, discoverability and reader-growth opportunities. Still writing? Start with the help your manuscript needs.